The ECG of Marketing

This book is for those who are thinking to start a new business, are currently in a start-up mode and are successful in their entrepreneurship. For the business owners who are running it passionately, it is also as a reference to remember the basics of a successful enterprise. Successful entrepreneurs can gift this book to upcoming entrepreneurs.
Entrepreneurship is similar to a Game, Some People play it for achieving a lot of success, name and fame. Some People play it for enjoying the work by being positive and enthusiastic.
Entrepreneurship has to be enjoyable and always thought on a long term basis faced with challenges and hard work resulting in better successes.
This is the first in a series of books which will be followed by two more books on entrepreneurship.